GOAL: Make the fans happy.

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PERSONA: Music, Sports & Entertainment Fans
INDUSTRY: B2C | Media, Advertising & Entertainment 

Working for the media industry is one of the best training and humbling grounds there is. I've been fortunate to work for a radio station and three cable channels. All catering to a very diverse audience.

MOR 101.9 (formerly known as Tambayan TV -Tambayan 101.9), ABS-CBN's FM radio station. MYX - Philippines' number one music channel, Balls - one of the country's biggest sports channel and Velvet, the premiere entertainment channel catered to women. All these venues have trained me for one goal, making the fans truly happy. 

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From  concept development and pre-production, to production until post-production. To be able to create scripts, channel identities, show launches, highlights, show episode promos, events and post-event campaigns for the fans makes all the hard work totally worth it. 

It is in understanding that each of them is unique and to create an inclusive space that all fans can rejoice and celebrate their love for the sport, music and television is what matters most.